Store Setup Basics: Pages, Policies, Payments
Before you launch, lock down the essentials: core pages, clear policies, and payment settings that prevent abandoned carts and support tickets.
1) Must-Have Pages
- Home: Value promise, bestsellers, social proof.
- Shop / Catalog: Filters for size, color, price.
- Product Pages: 6–8 images, size chart, shipping ETA.
- About: Why you, how you print, sustainability.
- Contact: Email form + expected reply time.
2) Policies That Build Trust
- Shipping: Methods, regions, typical delivery times.
- Returns/Exchanges: Window, condition, who pays shipping.
- Privacy & Terms: Plain language; link in footer and checkout.
- Print Defects: Reprint vs refund process with photo proof.
3) Payment Setup
- Enable 2–3 options (e.g., Card, PayPal, Shop Pay/Apple Pay).
- Show estimated taxes & shipping early in the cart.
- Turn on fraud filters and receive payout notifications.
💡 Tip: Add a “Where’s My Order?” link in the footer that opens tracking + FAQ to reduce support emails.